IN THIS SECTION Sandy Alexander, Clifton

• Strategically combine print solutions and
  a cross-channel, data-driven approach to optimize the impact of your marketing campaign

• Provide print solutions ranging from digital printing with variable data printing to full webs with in-line finishing and inkjet imaging

• Identify the most efficient and effective printing solutions available
  

• Print from one to millions of pieces on myriad substrates
  

• Use concentric screening – the most advanced printing technique in the world
  – to give you twice as much detail and a wider color gamut than traditional printing

• Special effects using a wide array of papers, inks, substrates and finishes
  
• Share our expertise in cross communication and multi-channel output alternatives, including e-mail, direct mail, SMS texting and more

• Our approach breaks down the print/paper/production process
  but, it is not limited to those components
  
• All cross marketing channels along with trucking, postage,
  weight, are analyzed

• Our mission is to provide the most efficient product possible
  while maintaining a very high sensitivity to the creative and marketing process.
  
• Our broad portfolio of capabilities -- which range from One-to-One to full web in-line finishing allows us to meet all of your printing
  needs under “one roof”.
  

• Underlying color science – We calibrate our press or proofing system based on spectrophotometry (colorimetric data) for gray balance instead of traditional densitometric (dot gain/TVI) methods. Our calibration emphasizes the appearance of gray as opposed to density and dot gain.
• Standards – Our approach respects ISO standards, which are the foundation of both GRACoL (North American Standard) and the ECI (European Color Initiative). Our standards ensure consistent global branding.
• Ink Density – We print with as much ink as can reliably be transferred to paper rather than just hitting goal densities. We respect a fixed highlight-to-midtone contrast range which is specified by GRACoL and measured by Brunner as well.
• Paper profiling - We maintain and continue to profile uncoated paper/press/ink combinations. Our extensive library of profiles allows us to simulate our press with our proofing systems with great accuracy.
• Profiling conditions - These profiles enable us to cut back the job files to address conditions. We adjust our files for reproduction on uncoated paper as if it were a coated sheet. This is done colorimetrically, not just with cut-back curves.

• RGB Files - Related to the “profiling” concept, we will work with rgb files and convert them to cmyk, not with a standard default conversion, but with a conversion specific to the paper/ink/press combination. This provides a wider gamut than what was in the rgb original.
• Black - We pay special attention to the black printer because black strengthens the appearance of dark colors in images. We value and control gcr on each project (through profiles) and use gcr for gray balance and to maintain neutrals. Most printers only use a standard conversion.
• Screening ­ We spent an extraordinary amount of time selecting and optimizing our halftone screening process. Our system was chosen to leverage available quality and screening options, and we take great care to select the type of screening (Paragon, Concentric, and Organic) and ruling used for each job. Most shops run the same screening for everything they print.
• Proofing ­ Our prepress proofing is colorimetrically controlled (profiles and curves). Proofs are often shown on the actual stock using screening and resolution identical to what is on the plate. We offer both matchprints and inkjet proofing.
• Unparalleled process control - Sandy Alexander steadfastly maintains the proper calibration of our equipment because consistency can only be achieved through extensive process control.

Sandy Alexander Headquarters
Clifton, NJ

• Full-size web printing
  (38”) with up to 8 colors
  with in-line UV coating
• Sheetfed printing
  (28 x 40) with up to 8 colors with aqueous and UV coating

eSA Solutions
Clifton, NJ

• Up to 7-color offset
  quality digital printing
  with HP Indigo and IGEN presses
• Variable data printing
  for One-to-One marketing

Sandy Direct
St. Petersburg, FL

• In-line finishing
  (die cutting, folding, gluing, ink jet imaging, match-mailing, scenting, closed-end envelopes on full size webs (38” x 22-3/4) up to 7 colors
• Half size webs
  (26-1/217-3/4) up to 6 colors

Sandy Label
Staten Island, NY

• Specialty labels
  with narrow web
  flexographic presses
  printing up to 12 colors.

• Enhance your creative to boost the impact of your
  communication piece
• Is a collaborative process integrating production options from
  a plethora of creative tools and techniques
• Provide cutting edge alternatives including screening techniques, papers, substrates, inks, and finishes and much, much more
• Creates synergistic effects by combining tools and techniques limited only by your imagination

The net effect of our special effects and your creative work
is unequalled artistry that respects your budget yet exceeds
your expectations.

Some of our groundbreaking techniques include:

• Metal Effects
• Soft Touch
• UV Coatings
• Textured Varnishes
• Azuna 3D
• Special Effects Brochure

Azuna™ 3-D

• Stunning 3-D visuals from 2-D graphics
• Brings depth to your art – highly intrusive, boosts awareness, trial and sales
• Top of mind with consumers with the release of 3-D movies and TVs
• Combines patented 3-D design and printing technology
• Recyclable #5 polypropylene

Preparing Your Artwork

• Artwork supplied in the traditional form - Illustrator, Photoshop or InDesign
• Print on an 8-color offset press: CMYK plus four color stations for the 3-D pattern
• Produces spectacular 4-color print in 3-5 perceptual layers of 3
• Printing a step and repeat pattern on the poly substrate creates the three dimensional appearance
• There can be positive and negative layers - negative layers fall back, positive layers come forward

Not Lenticular

• Azuna™ 3-D can be viewed
  from any angle
• Lenticular is viewed from side to side
• Effect can be even further enhanced with the addition of a 3rd reference point placed on the Azuna™ (i.e. a coin)
• Innovative new marketing tool can be leveraged on postcards, magazine covers, ad inserts, mouse pads and more
• Since Azuna™ cannot be experienced
  in 2-D we invite you to contact your Sandy Alexander Account Executive for a free sample and to learn more about this exciting new product.

Sandy Alexander Headquarters Printing Solutions
Clifton, NJ

• Electronic Prepress & Color
• Separation Department
• Web Pressroom
• Sheetfed Pressroom & Finishing

eSA Solutions
Digital Marketing Solutions
Clifton, NJ

• Digital Printing & Variable Data Imaging
• One-to-One Marketing & Variable Data Imaging

Sandy Direct
Direct Mail Solutions
St. Petersburg, FL

• Electronic prepress
• Pressroom
• In-Line finishing
• Inkjet Imaging

Sandy Label
Specialty LabelSolutions
Staten Island, NY

• Specialty Label Printing
• Equipment
• Finishing Equipment