IN THIS SECTION Sandy Alexander, Clifton
Sandy Direct is a leading edge in-line finishing web printer providing highly personalized direct mail campaigns
and unique advertising inserts. We are an innovator in color and detail.
Our advanced printing and inkjet capabilities reduce your costs and dramatically increase your ROI by eliminating the need for
additional finishing or addressing. And, our processes minimize the environmental impact of your marketing campaigns.
Product Overview
Sandy Direct produces myriad formats created from your imagination and our expertise. Whether you are launching an advertising campaign or want to freshen up an existing direct mail promotion, we will partner with you to design a creative, high-impact, efficient solution.
- Custom Formats
- Direct Mailers
- Spine Glue Books
- Pop-ups
- Fragrance Strips
- Inserts
- One-Step Mailer
Value Added Services
Sandy Direct's comprehensive services will help your project succeed.
- Creative Services
- In-house Mailing Services
- Logistics
- Personalization
- Prepress
Sandy Direct…Delivering Your Imagination
Ad Inserts/Magsert
Sandy Alexander Advertising Inserts and Magsert Program
Sandy Alexander has conceived of and executed some of the most impactful advertising insert campaigns ever, working in partnership
with clients and agencies. Our capabilities range from custom pop-ups to 3-D, and we love a challenge, so send us an insert concept
and we will deliver a must-see dummy insert for free!
Our Recent Successes
The following success stories were made possible by Magsert, our proprietary system for the management of insert production.
- Created the first mix ‘n match cover for Esquire Magazine, which allowed readers to combine the facial features of celebrities to create new faces.
- Produced the interactive Assassins Creed II campaign, earning props for the best video game ad insert “of all time.”
- Developed one of Gap, Inc.’s highest-recalling fashion
magazine ads.
Magsert
Magsert is Sandy Alexander’s proprietary, custom-designed system for the management of insert production, shipping and tracking. It conveniently, accurately and efficiently ensures that your insert is place where it needs to be for the highest impact.
Here’s how Magsert works:
- When an agency receives an ad insert order, we supply the publication’s production information in a Publication Production Grid (PPG).
- The PPG includes all the data needed to track an insert, including addresses, quantities, journal/printer contacts, due dates, delivered sizes, journal format, and more.
- Each publication receives a ruled out stock dummy (on actual stock) and a form letter (to confirm specs) for approval and sign-off.
- We will supply your agency with templates, based on specs, making it easier for the client to prepare electronic mechanicals.
- Upon receiving your art, we will generate bluelines for your agency and each publication, each of which will be accompanied by a second spec confirmation letter requiring a second sign-off.
- We will verify all shipping addresses for each publication.
- Once inserts ship, we will catalog BOLs, supplying your agency with copies of each.
- We will reduce your freight costs due to our relationships with publications, and we can negotiate better delivery dates and multiple insert deliveries.
Customization/Pop-Ups
Fragrance Strips
Mailing
Are your mailing pieces as effective as they could be? Sandy Alexander will assess your direct mail initiatives from start to finish.
We will optimize cost savings and, as needed, create impactful pieces that will drive record breaking response rates.
Our process includes:
- Recommending the optimal size and shape to lower mailing costs
- Prepping the piece for mailing
- Checking on delivery requirements
- Supplying indicium
- Recommending tracking and tracing options
- NCOA, presort and more
