IN THIS SECTION Pop-Ups/In-Line Finishing

Product Overview

Sandy Direct produces myriad formats created from your imagination and our expertise. Whether you are launching an advertising campaign or want to freshen up an existing direct mail promotion, we will partner with you to design a creative, high-impact, efficient solution.

• Custom Formats
  
• Direct Mailers
  
• Spine Glue Books
  
• Pop-ups
  
• Fragrance Strips
  
• Inserts
  
• One-Step Mailer

Value Added Services

Sandy Direct's comprehensive services will help your project succeed.

• Creative Services
• In-house Mailing Services
• Logistics
• Personalization
• Prepress

Sandy Direct…Delivering Your Imagination

Our Recent Successes

The following success stories were made possible by Magsert, our proprietary system for the management of insert production.

• Created the first mix ‘n match cover for Esquire Magazine, which allowed readers to combine the facial features of celebrities to create new faces.
  
• Produced the interactive Assassins Creed II campaign, earning props for the best video game ad insert “of all time.”
  
• Developed one of Gap, Inc.’s highest-recalling fashion
  magazine ads.

Magsert

Magsert is Sandy Alexander’s proprietary, custom-designed system
for the management of insert production, shipping and tracking.
It conveniently, accurately and efficiently ensures that your insert is placed where it needs to be for the highest impact.

Here’s how Magsert works:

• When an agency receives an ad insert order, we supply the publication’s production information in a Publication Production Grid (PPG).
  
• The PPG includes all the data needed to track an insert, including addresses, quantities, journal/printer contacts, due dates, delivered sizes, journal format, and more.
  
• Each publication receives a ruled out stock dummy (on actual stock) and a form letter (to confirm specs) for approval and sign-off.
  
• We will supply your agency with templates, based on specs, making it easier for the client to prepare electronic mechanicals.
  
• Upon receiving your art, we will generate bluelines for your agency and each publication, each of which will be accompanied by a second spec confirmation letter requiring a second sign-off.
  
• We will verify all shipping addresses for each publication.
  
• Once inserts ship, we will catalog BOLs, supplying your agency with copies of each.
  
• We will reduce your freight costs due to our relationships with publications, and we can negotiate better delivery dates and multiple insert deliveries.

Applications

Sandy Alexander offers a wide variety of in-line scenting applications combined with an in-house perfume lab. We can develop any scent your nose desires, including:

• Fragrance
  
• New Car Smell
  
• Campfire Smell

The Facts - The Nose Goes

• 75% of the emotions we generate on a daily basis are affected by smell (Free Press 200%)
  
• People can recall a smell with 65% accuracy after a year, while visual recall sinks to 50% after 3 months (Fast Company, 2005)
  
• Of all the human senses, smell has the most direct pathway to the emotional center of the brain (The Washington Post, 2006)
  
• Scent creates a "flow state" where one loses the normal sense of time…thereby increasing both brand recall and brand recognition (Free Press 200%)
  

• Recommending the optimal size and shape to lower mailing costs
• Prepping the piece for mailing
• Checking on delivery requirements

• Supplying indicium
• Recommending tracking and tracing options
• NCOA, presort and more