IN THIS SECTION eSA Solutions
Sandy Alexander’s full service digital division offers diverse marketing services including one-to-one
marketing/variable data printing, personalized URL’s, variable data emails, web-to-print and print-to-web solutions.
Our clients’ One-to-One marketing campaigns have resulted in:
- Unprecedented direct mail campaign response rates of up to 50%
- Higher sales conversion rates
- Increased customer loyalty
- Decreased time to market
- Excellent cross-marketing opportunities
When combined with personalized URLs (PURLs),
One-to-One mailing results are even higher.
- Personalized mail piece directs consumers to a personalized landing page
- Landing page design look corresponds to the direct mail piece
- 3- to 5-page landing page provides an additional selling opportunity
- Collect additional market research data for use in future targeted campaigns
Personalized Marketing Campaigns
One-to-One Marketing – Variable Data Printing is revolutionizing the marketplace
Record breaking awareness and response
- Rates with exploding ROIs
- Response rates up to 50%
- Record sales conversion rates
- Increased customer loyalty
- Dramatic increase in ROI
One-to-One marketing marries digital printing and data management
- Generates direct mail pieces
personalized to Individual customers - Relevant images
- Variable text
- Product and transactional history
- Demographics and personal
business preferences - Name, offer, household composition, location (geomapping)
- Integrated with static content for a more cost effective communication
Additional Benefits
- Decreases time to market by getting your message out faster
- Allows for frequent, yet affordable updates of marketing materials
- Reduces waste via reduced overruns, storage and inventory cost
- Maximizes marketing budgets
- Low-cost testing vehicle
- Excellent venue for cross marketing
Results are heightened even further when One-to-One direct mail is enhanced with a Personalized URL (PURL)
Market Research - Purls
Personalized URLs or PURLS can dramatically increase the impact of your marketing campaign and collect additional marketing information so you can more closely target your future marketing campaigns.
Personalized URLs (PURL)
- Mail piece directs client/consumer to a personalized
URL(PURL) on the web
- Same look – we carry the customization on printed materials
over to the PURL
- Additional marketing opportunity – recipients who visit your
site will spend 2-3 minutes reading your webpage
- Combination of direct mail and the web increases response
rates by double digits
- Allows you to collect more information – personal data,
specific marketing questions
Benefits of Personalized URLs
- Results available immediately
- An e-mail can be sent to a salesperson/marketing department
the instant a PURL is visited
- Alerts provide access to real time data
- Shows complete contact information
- Details about pages visited and response forms completed
available immediately
Automated Print-on-Demand
Sandy Alexander’s digital solutions marketing group offers web-to-print services to address your need for customized marketing materials, small quantities and quick turnaround
Benefits
- Build a branded web interface
- Provides customized printed
materialin any quantity
- Allows multiple users
(up to 65k) to access
your branded site - Reduce obsolescence
- Optimize inventory control and cashflow
- Print on demand, when you
or your sales force need collateral - Dramatically reduces
time-to-market without sacrificing quality - You maintain complete
control over your brand
budget
Simple 5-minute Process
- You identify materials
you want to offer - We build a branded web site for your internal customers
to access - Internal customers select items they need from an
online menu - On-line prompts permit customization of materials
- Creates a PDF proof
Added Benefits
- Provides a consistent
ordering process - Empowers your sales force and/or agencies to order
what they need - Supports a geographically dispersed sales force and/or agencies
- Ensures uniform brand standards for all of your marketing material
- Materials have the same
“look and feel” since all produced the same way - Brand equity is optimized
and protected
Volume or Substrate
- For 1 or 1,000 orders a day for 1 or multiple quantities
- Sandy Alexander’s multi-plant manufacturing platforms including digital, sheetfed, wide format and web allowing us to print whatever quantity you need 24/7.
Digital Printing
Fulfillment
Fulfilling Your Imagination
Sandy Alexander's fulfillment objective is to produce the most complex and labor-intensive projects with unrivaled
speed and accuracy. Sandy Alexander maintains a high security/high volume fulfillment and kitting center that is ideal for
custom fulfillment. The ability to call the production to meet the ever-changing needs of our customers is at the core of
our fulfillment services.
Web-Based Ordering Solutions
Print-on-Demand combined with a sophisticated web-based
inventory management system ensures:
- Ability to consistently print customized material on demand
- Maintain and adjust inventories throughout spikes in customer demands
- Allow inventory monitoring and adjustment from anywhere within the supply chain
Our color management platform ensures brand integrity for your customized print-on-demand materials regardless of output.
Services
- Order placement via phone, e-mail, and on-line ordering system
- Pick, sort, collate, insert, basic assembly/disassembly, pack
- Shipping, mailing, and distribution services
- Returns and restocking management
- Obsolete/unwanted inventory disposal
- Reporting: inventory levels, shipping activity, returns, back orders
- Security protection of proprietary information and material
