IN THIS SECTION eSA Solutions
eSA Solutions, Sandy Alexander’s full service digital division, offers diverse marketing services including one-to-one
marketing/variable data printing, personalized URL’s, variable data emails, web-to-print and print-to-web solutions.
Our clients’ One-to-One marketing campaigns have resulted in:
- Unprecedented direct mail campaign response rates of up to 50%
- Higher sales conversion rates
- Increased customer loyalty
- Decreased time to market
- Excellent cross-marketing opportunities
When combined with personalized URLs (PURLs),
One-to-One mailing results are even higher.
- One-to-One mail piece directs consumers to a PURL
- PURL's look corresponds to the direct mail piece
- 3- to 5-page PURL provides an additional selling opportunity
- PURL collects additional market research data for use in future targeted campaigns
One-to-One/Variable Data Printing
One-to-One Marketing – Variable Data Printing is revolutionizing the marketplace
Record breaking awareness and response
- Rates with exploding ROIs
- Response rates up to 50%
- Record sales conversion rates
- Increased customer loyalty
- Dramatic increase in ROI
One-to-One marketing marries digital printing and data management
- Generates direct mail pieces
personalized to Individual customers - Images
- Copy
- Product and transactional history
- Demographics and personal
business preferences - Name, offer, household composition, location (geomapping)
- Combines with static literature for a more dynamic marketing campaign
Additional Benefits
- Decreases time to market by getting your message out faster
- Allows for frequent, yet affordable updates of marketing materials
- Reduces waste via reduced overruns, storage and inventory cost
- Maximizes marketing budgets
- Low-cost testing vehicle
- Excellent venue for cross marketing
Results are heightened even further when One-to-One direct mail is enhanced with a Personalized URL (PURL)
Market Research - Purls
Personalized URLs or PURLS can dramatically increase the impact of your marketing campaign and collect additional marketing information so you can more closely target your future marketing campaigns.
Personalized URLs (PURL)
- Mail piece directs client/consumer to a personalized
URL(PURL) on the web
- Same look – we carry the customization on printed materials
over to the PURL
- Additional marketing opportunity – recipients who visit your
site will spend 2-3 minutes reading your webpage
- Combination of direct mail and the web increases response
rates by double digits
- Allows you to collect more information – personal data,
specific marketing questions
Benefits of Personalized URLs
- Results available immediately
- An e-mail can be sent to a salesperson/marketing department
the instant a PURL is visited
- Alerts provide access to real time data
- Shows complete contact information
- Details about pages visited and response forms completed
available immediately
Web-to-Print
eSA Solutions, Sandy Alexander’s digital solutions marketing group, offers web-to-print services to address your need for customized marketing materials, small quantities and quick turnaround
Benefits
- Build a branded web interface
- Provides customized
variable printed material
in any quantity you need - Allows for multiple users
(up to 65k) to access
your branded site - Builds the perfect pipeline
- Substantial savings--optimized inventory control and cashflow management
- Print on demand, when you
or your sales force need collateral - Dramatically reduces
time-to-market without sacrificing quality - You maintain complete
control over your brand
equity and budget
Simple 5-minute Process
- You identify materials
you want to offer - We build a branded web site for your internal customers
to access - Internal customers select items they need from an
online menu - On-line prompts permit customization of materials
- Creates a PDF proof
Added Benefits
- Provides a consistent
ordering process - Empowers your sales force and/or agencies to order
what they need - Supports a geographically dispersed sales force and/or agencies
- Ensures uniform brand standards for all of your marketing material
- Materials have the same
“look and feel” since all produced the same way - Brand equity is optimized
and protected
Volume or Substrate
- For 1 or 1,000 orders a day for 1 or multiple quantities
- Sandy Alexander’s multi-plant manufacturing platforms including digital, sheetfed,
and web allowing us to print whatever quantity you need 24/7. - Available in multiple substrates with up to 7 colors