IN THIS SECTION eSA Solutions

Our clients’ One-to-One marketing campaigns have resulted in:

• Unprecedented direct mail campaign response rates of up to 50%
  
• Higher sales conversion rates
  
• Increased customer loyalty
  
• Decreased time to market
  
• Excellent cross-marketing opportunities

When combined with personalized URLs (PURLs),
One-to-One mailing results are even higher.

• One-to-One mail piece directs consumers to a PURL
  
• PURL's look corresponds to the direct mail piece
  
• 3- to 5-page PURL provides an additional selling opportunity
  
• PURL collects additional market research data for use in future targeted campaigns

Record breaking awareness and response

• Rates with exploding ROIs
  
• Response rates up to 50%
  
• Record sales conversion rates
  
• Increased customer loyalty
  
• Dramatic increase in ROI

One-to-One marketing marries digital printing and data management

• Generates direct mail pieces
  personalized to Individual customers
• Images
• Copy
• Product and transactional history
• Demographics and personal
  business preferences
• Name, offer, household composition, location (geomapping)
• Combines with static literature for a more dynamic marketing campaign

Additional Benefits

• Decreases time to market by getting your message out faster
• Allows for frequent, yet affordable updates of marketing materials
• Reduces waste via reduced overruns, storage and inventory cost
• Maximizes marketing budgets
• Low-cost testing vehicle
• Excellent venue for cross marketing

Results are heightened even further when One-to-One direct mail is enhanced with a Personalized URL (PURL)

Personalized URLs (PURL)

• Mail piece directs client/consumer to a personalized
  URL(PURL) on the web
  
• Same look – we carry the customization on printed materials
  over to the PURL
  
• Additional marketing opportunity – recipients who visit your
  site will spend 2-3 minutes reading your webpage
  
• Combination of direct mail and the web increases response
  rates by double digits
  
• Allows you to collect more information – personal data,
  specific marketing questions

Benefits of Personalized URLs

• Results available immediately
  
• An e-mail can be sent to a salesperson/marketing department
  the instant a PURL is visited
  
• Alerts provide access to real time data
  
• Shows complete contact information
  
• Details about pages visited and response forms completed
  available immediately

Benefits

• Build a branded web interface
• Provides customized
  variable printed material
  in any quantity you need
• Allows for multiple users
  (up to 65k) to access
  your branded site
• Builds the perfect pipeline
• Substantial savings--optimized inventory control and cashflow management
• Print on demand, when you
  or your sales force need collateral
• Dramatically reduces
  time-to-market without sacrificing quality
• You maintain complete
  control over your brand
  equity and budget

Simple 5-minute Process

• You identify materials
  you want to offer
• We build a branded web site for your internal customers
  to access
• Internal customers select items they need from an
  online menu
• On-line prompts permit customization of materials
• Creates a PDF proof

Added Benefits

• Provides a consistent
  ordering process
• Empowers your sales force and/or agencies to order
  what they need
• Supports a geographically dispersed sales force and/or agencies
• Ensures uniform brand standards for all of your marketing material
• Materials have the same
  “look and feel” since all produced the same way
• Brand equity is optimized
  and protected

Volume or Substrate

• For 1 or 1,000 orders a day for 1 or multiple quantities
• Sandy Alexander’s multi-plant manufacturing platforms including digital, sheetfed,
  and web allowing us to print whatever quantity you need 24/7.
• Available in multiple substrates with up to 7 colors